WeatherTech “Tech Team”

Just how cool can a floor liner be?

When it’s designed, made, and manufactured entirely in the U.S. – the answer – pretty damn cool.

“Tech Team,” directed by Fancy Content’s Brent Jones, and brought to life by Zoic Studios, sought to translate the pride associated with “Made in America” into its visual equivalent; something exciting, but mostly, something just plain fun.

The Zoic Team, led by VFX Supervisor Julien Brami oversaw the creation of the spot from inception, collaborating with Fancy Content from the genesis of the idea, through previs, to shoot supervision, and final VFX and finishing.

The team started with the creation of a technical previs. Working off of the director boards, the plan was to coordinate and plan the filming of the stunt work – leaping from one moving vehicle to another – based off the camera direction established in the previs. As such, a close knit collaboration with live action and their stunt team was key to a successful shoot.

On set, Julien balanced the needs of both the live action and post teams. He advised the director throughout the shoot, ensuring the proper footage was captured for the Zoic post team in order to usher the spot into a smooth post-production workflow that satisfied the needs / VFX requests from both the director and the agency.

Utilizing AE for all of the UI interfaces, Maya for animation and lighting of the rock slide, and Nuke for rig-removal, paint work, and comp, the project eased into a final flame finish with time to spare.

If the spot is any indication, WeatherTech will be where ever needed, catching each and every game time, SuperBowl spill.