Target Case Study

Our friends at Periscope and Target came to us with the idea of creating a large structure that would become a hub for returning college students to hang out and have fun. The pop-up included a coffee bar on the roof, a bullet time photo booth, and plenty of engaging events like yoga and dance battles to take the edge off during the first couple weeks at school. Zoic was asked to create eye catching imagery to continually play on four screens that faced outward toward the campus to attract nearby students and promote Target’s “Made For You” line for young adults. We had a lot of fun using a range of 2D, 3D, and stop motion animation to keep the content fun and the students engaged, while finding interesting ways to work with connecting content and action across all screens.