Hyundai “Range Anxiety”

Zoic Studios partnered with Innocean Worldwide to help bring this tongue in cheek Hyundai pharma spot to life. Executing the extra touch of visual finesse normally associated with big pharma, the studio designed and animated the motion graphics and 3D model work, in order to help Hyundai demonstrate the “real world” effects of “Range Anxiety,” as well as showcase Hyundai’s solution. The spot is a brief, but fun excursion into exploring and bringing awareness to Hyundai’s new Sonata Hybrid.