Zoic heightened the anticipation for the release of Captain America: The Winter Soldier with an adorable re-creation of the original trailer recast entirely with kids in the charming :90 “Rich Imagination” for General Motors out of CAA and Commonwealth. The trailer, helmed by the film’s directors Anthony and Joe Russo, finds a pint-sized cast of mini superheroes casually chatting about school crushes and cracking sophomoric jokes while diving headfirst into action-packed adventures. Their high-flying exploits are quickly swapped for homework and baseball games as the kids are snapped back to reality, when one of the boys is summoned to his mom’s Chevy Traverse SUV to be picked up from school.

Chevy “Rich Imagination”
Press
Credits
- Spot Title: "Chevy “Rich Imagination"
- Client/Agency: General Motors
- Agency: CAA Marketing
- Executive Creative Director:
- Matt Canzano
- Production Company: RSA
- Director:
- Anthony and Joe Russo
- Executive Producer:
- Todd Makurath, Tracie Norfleet
- Producer:
- Diane Castrup
- Director of Photography:
- Joost van Gelder
- Visual Effects Company:Zoic Studios
- Executive Creative Director:
- Chris Jones
- Head of Broadcast Production:
- Ian Unterreiner
- Executive Producer:
- Matt Thunell
- Producer:
- Ryan Burcham
- VFX Coordinator:
- Joseph Payo
- VFX Supervisor:
- Rocco Passionino
- VFX Supervisor / Colorist / Sr. Flame:
- Robert Moggach
- 3D Lead:
- David Funston
- 2D:
- Phillip Broste, Fred Raymond, Michael Miller, Eva Flodstrom, Stephen Holbrook
- Editorial Company:Arcade
- Editor:
- Christjan Jordan