Eclipse – Behind the Scenes

In the 2016 edition of Saatchi & Saatchi New Directors’ Showcase at the Cannes Lions International Festival of Creativity, Zoic Labs worked with Team One and Saatchi & Saatchi to challenge the creative community by asking, “Can a film made by machines move you?” Zoic Labs assembled a cast of artificial intelligence, algorithms and machines the same way a studio would assemble a traditional film crew. Several technologies were used in a never-before-seen combination to create the film from start to finish, including IBM Watson, Microsoft’s Ms. Rinna, Affectiva’s facial recognition software, EEG data and a custom neural art program. Under the pseudonym of “Anni Mathison,” we produced the film “Eclipse,” a striking, ethereal music video that looked like a combination of special effects, photography and live-action.